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Development Of Natour Trade-Show

Successful story of the NATOUR, trade show of active holidays, was launched in 2009 in Bovec on the GO.MICE Agency's initiative. Besides local providers of active tourism, providers from wider Alpine region and other parts of Slovenia presented themselves as well. A year later already 58 exhibitors from all over Slovenia participated on Natour trade show. Together they conducted more than 500 meetings with representatives of 45 agencies from 12 countries. Later, Natour was hosted in Maribor, Cerknem, Kobarid, Bovec Kranjska Gora, Brda and finally Savinjsko-valley. Each year 25-50 providers and 30-50 invited guests from various European countries attended the trade show. From the start, Slovenian Tourist Board and Hiking and Biking Slovenia were actively involved as partners.
We think it is the perfect time that Natour is hosted by the capital, as Ljubljana has been named European Green Capital 2016. The merger of NATOUR trade show and Alpe-Adria fair, who has more than 25-year tradition means the potential for expansion and greater visibility of Slovenia and the whole Alpe-Adria region as a great place for active tourism.